@HOME – The Kenyan Homepage

@home is the top gateway to Kenya’s lifestyle information, ranked globally as one of Kenya’s top websites, and covering every aspect of Kenyan health, home, leisure, sports, culture, jobs, events and holiday information — spanning listings, features and news.  Already home to more than half of Kenya’s top information websites, it offers more than 1000 pages of Kenyan information, and traffic of more than a million hits a month — just one click away at www.home.co.ke

Why Advertise With Us?
‘Information technology and business are becoming inextricably interwoven.  I don’t think anybody can talk meaningfully about one without talking about the other. Bill Gates

There are many reasons to advertise on ww.home.co.ke (@home in Kenya) from the reach of the site, through the message you can get across, and right on to our extremely competitive and cost effective pricing. Here we explain thoroughly the details and benefits of @home in Kenya.

Reasons to advertise on @home in Kenya:
•    Kenya’s top new media website
•    Benefit from choosing your audience
•    Benefit from choosing your own medium
•    Benefit from our content
•    Benefit from our marketing
•    Benefit from our newsletter
•    Benefit from a social medium
•    Benefit from competitive pricing


KENYA’S TOP NEW MEDIA WEBSITE

Our target is to be the number one new media product in Kenya within a year of our launch.  The site is already alongside Nation and Standard as one of the most trafficked domestic media websites in Kenya. Today we are 1.4 million hits per month.
Currently 90% of our traffic is sourced domestically and we are also seeing a growing reach across South and East Africa.  Ten per cent of traffic is from Uganda, Tanzania, South Africa and other countries.


BENEFIT FROM CHOOSING YOUR AUDIENCE

The @home site can be used by marketers in two ways

1.    Broad reach marketing to Kenya’s A – D’s
The site is marketed through techniques to engage with a broad range of Kenyan consumers

2.    Niche Marketing
Market direct to your chosen consumers through 28 tailored sections.
The site is marketed to Kenya’s wealthy and affluent consumers as well as having a growing appeal to a broader section of society through its deep and varied content. This means @home is an ideal tool for marketers looking to reach out to a broad reach of Kenyan consumers as both a brand and direct reach tool.


BENEFIT FROM CHOOSING YOUR OWN MEDIUM:

Advertising on the internet means no space limits so you can use film, audio, as well as any other marketing material. You have the freedom to change your artwork at any time at NO extra cost! Social marketing, interactivity and viral marketing all become natural extensions of your online campaigns.

Advertising on @home brings you closer to your target market than ever before:
•    You can interact with the consumer through promotions!
•    You can capture client information as they click on your advert so your lead never gets away!
•    You can change your message as often as you like!
•    You will get up to date and reliable statistics on exactly how your advertising is performing and have the freedom to change it when necessary!

BENEFIT FROM OUR CONTENT:
@home is a unique product in Kenya as it brings to together both its own content and the best available from others into one convenient place for the consumer.
The journalists on @home are producing new stories everyday to bring readers to the site. But the value of this content doesn’t stop there. We interweave information about our advertisers into the stories and hyperlink keywords to advertisers’ adverts or listings. This drives further traffic through to your advertising, but also helps build consumer trust and confidence in your product and services.
The beauty of content is it is viral in its very nature. Friends email to friends who in turn email to their friends so traffic growth through quality content can be exponential in nature!
Your own content can also be published on the site through our product spot light and special offer sections meaning you can always get your press release out and published.

BENEFIT FROM OUR MARKETING
@home we have a real passion for quality Kenyan content. But as good as our content is, and it is extremely good, we don’t just rely on this. We want to be the biggest and best media product, first in Kenya and then throughout East Africa. To achieve this we will never stand still. We are always looking at ways to further increase our traffic to deliver real value to our advertisers! To do this, we ourselves engage in a substantial amount of marketing, which you in turn then benefit from. @home is advertised on or in the following ways:

•    Radio campaigns
•    Facebook adverts targeting Kenya consumer groups
•    Facebook groups and viral campaigns (like, twitter, LinkedIn, Google)
•    Magazines
•    E-shots to all of AccessKenya subscribers
•    Database now at 18,000 that includes our 3,300 corporate and 3,500 residential clients.
•    Hotel’s computers as they set it as their homepage for tourists.
•    And much, much more

We will also actively undertake PR to promote and further the products. We have a long, strong track record in this area and will continue to deliver headlines in both the domestic and international press!

DISCLAIMER:
Use of proprietary content is prohibited unless expressly allowed by home.co.ke.